Summer School of Strategic Management and Marketing

Course supervisor

VK

Viktor Korček, Ph.D. et MBA et B.A.
korcek@cbuni.cz

Study load

Classes are held in the morning and afternoon.

Course objectives & General description

Strategy and strategic thinking are core elements of business success – a strong strategy sense is among the most important skills an executive can have.

As competitive pressures grow across markets and new business models transform companies, these capabilities become more vital than ever, leading to a critical set of questions: Which are the best instruments for analyzing an organization’s competitive environment and ability? Where can we find strategic opportunities in an increasingly globalized marketplace? Which strategies are likely to succeed, and which ones face the greatest implementation hurdles?

The program tackles these questions from two perspectives:

  • How to build a corporate strategy that aligns an entire organization within a relevant architecture
  • How to design a competitive strategy capable of driving an organization’s business activities in the right direction and manage both mature business lines and new enterprises

Target group

Students and young professionals with a strong interest in management, marketing and entrepreneurship. English is recommended, but not necessary as for non-English speaking groups we will arrange a translator.

Course dates

July 11, 2016 – July 29, 2016

Location

Prague, Czech Republic

Evaluation

ECTS Credits + International Certificate for all participants

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